Hoosier Lottery - Black Pearl
Black Pearl from the Hoosier Lottery is a totally new type of game - unique only to the Hoosier Lottery - that combines both a scratch-off and draw game. This campaign leverages the mystic and mystery surrounding this new game. With an intriguing and engaging teaser campaign and captivating TV and POS executions, we quickly made consumers aware of this New World to Play In. Not only were we able to increase awareness, we also provided a deep dive into the details of how to play this new two part game.